Services Provided by Markets In Motion

What are your business needs? Look at some of the ways we can help YOUR business flourish and grow!

Data collection techniques available

Focus Groups
Web Based
Telephone

Fax
Mail
One on one
Intercepts

Strategic Issues We Can Help You Address

Identification and ranking of customer preferences and willing trade-offs

Detection of ideal product mix/design for selected geographies/buyer segments

Descriptive buyer profiles, focusing on geography, demographics and psychographics

Segmentation studies - What do the "birds of a feather" look like that are flocking together for your specific product type or location? Where can you find more customers like the ones you already have?

Competitive analyses - Who does the public envision as your primary competition? How can you set yourself apart for a distinct competitive advantage in today's economy?

Non-buyer/Exit analyses - Why are people not buying from you or repeating visits?
Where are they going instead?

Pricing analyses - Core product, optional/standard features, value added services.

Company image - How do you measure up to your competition? What do your customers really think of you and your business? Would they recommend your company without reservation?

Recognition of employee satisfaction - How happy are your workers? What steps can you take to ensure they stay with you after you invest in their training? Are you offering the right benefit structure for your current employees?

Company awareness tracking - How many people in your primary service area even know you exist? What advertising mediums work best for your specific target market?

Copy testing - What messages reverberate with your customers? What are their "hot buttons" that motivate positive purchase behavior?

Vertical integration with current customers - What can you offer that you presently don't? What products or services would generate additional customer loyalty?

Consumer goods - package design and taste testing.